Sawtooth Software: The Survey Software of Choice

Kristian Herger

Kristian Herger studied Economic Engineering (M. Sc.) at the KIT in Karlsruhe, Germany. After finishing his Bachelor’s Degree in Industrial Engineering in Magdeburg and Budapest, he decided to put his focus on Marketing and Behavioral Pricing.  

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Jasper Brinkerink

Jasper is a PhD candidate at Maastricht University’s School of Business and Economics, located in the south of the Netherlands. He received his B.Sc degree in International Business and an M.Sc degree in Business Research from the same institution.

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Carina Maisel

Carina is currently studying in her Master’s at the Friedrich-Alexander-University in Nuremberg, Germany. After having studied economics in her Bachelor’s degree, she decided to specialize in Marketing for her Master’s. She will finish her studies with the Master’s thesis, which is dealing with predictive validity of Conjoint Analysis.

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Grant Recipient Profiles

Check out the profiles of our Academic Grant Recipients.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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