Understand and predict consumer choices. Design, modify, and price products to improve market share and profitability. CBC is the gold-standard technique.
Gain insights into what’s really important to people and what they prefer. Provides more discrimination than traditional rating scales and grids. Eliminates scale use bias.
Predict which products people would choose. Test thousands of market scenarios involving modifications to product characteristics and pricing. Online and desktop options.
Sawtooth Software is the world leader in Conjoint Analysis survey software.