Sawtooth Software: The Survey Software of Choice

Antti Heikura

Antti Heikura

Antti Heikura is currently completing his master's degree in business, in the University of Eastern Finland. His specialization is in service management and in his studies he has focused in international affairs, including minor in international relations and two exchange semesters abroad (Corvinus University of Budapest & State University of Saint Petersburg).

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Anthony Sampson

Anthony Sampson

Anthony Sampson earned a his B.S. from the U.S. Air Force Academy, and a M.S. from the Naval Postgraduate School, before beginning his current pursuit of a doctorate in Health & Human Performance (Sport Management) from the University of Florida. Anthony's current research interest are in collegiate athletics recruiting, and athlete performance. 

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Alyssa Martin

Alyssa Martin

Alyssa Martin is currently pursuing a doctorate in Educational Leadership from the University of North Dakota with a higher education emphasis. She is particularly interested in education policy issues—an interest spurred, in part, by her day job as director of Policy Services for the North Dakota School Boards Association.

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Alvaro Enriquez & Andres Paredes

alvaro-andres

Alvaro Enriquez and Andres Paredes are completing their career in Industrial Engineering at the University San Francisco of Quito (USFQ) in Ecuador. The interest in the conjoint analysis research for their undergraduate work came up in one of the classes called New Product Development (NPD) where Conjoint Analysis (CA) is used in the process and the traditional method is applied. The lack of academic involvement in this kind of field in the country can give an opportunity to develop and improve tools like these in the industry.

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Charlene Walters

Charlene Walters

Charlene completed her PhD in Business Administration/Marketing at Northcentral University in Prescott Valley, AZ and her MBA in Management at St. Thomas University in Miami, Florida.  She is an Assistant Dean of Curriculum at Strayer University and teaches business and marketing courses there as well.

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Bonnie Simpson

Bonnie Simpson

Bonnie Simpson is currently completing her PhD in Marketing at the Haskayne School of Business at the University of Calgary.  She is a consumer behavior researcher, specializing in the field of sustainability.  Her doctoral research takes a multi-method approach to understanding consumer perceptions of sustainability as a product attribute.

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Maria Kamargianni

Maria Kamargianni

Maria Th. Kamargianni received a Bachelor of Business Administration from the University of Macedonia in 2007. In 2009, she received a Master on Shipping, Trading and Transport with specialization in Transport. In January 2010 she started PhD studies at the Department of Shipping, Trade and Transport, at the University of the Aegean;

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Matthew Selove

Matthew Selove

Matthew Selove presented his paper, entitled "The Importance of Model Accuracy in Conjoint-Based Product Design" at the 2010 Sawtooth Software Conference while a student at the MIT Sloan School of Management. His paper derives game theoretic results demonstrating that, even if two conjoint models yield the same relative partworth estimates, the more accurate model

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Yun Ying Zhong

Yun Ying Zhong

Yun Ying is pursuing her master degree of hospitality and tourism management at the University of Central Florida. Her main research interests are in the economic and ecological impacts of tourism, tourism product innovation and development, and technology application in hospitality and travel industries.

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Yvonne Kohnle

Yvonne Kohnle

Yvonne is a 28-year-old PhD student in marketing at the University of Konstanz, Germany, which is situated next to the lovely Lake of Constance. Yvonne's research focus lies in the field of sustainability marketing and pricing strategies for sustainable products and services.

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Grant Recipient Profiles

Check out the profiles of our Academic Grant Recipients.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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