Matthias is a DBA student at Alliance Manchester Business School. He finished his German diploma in Technology and Management at the Technical University of Munich (TUM) with a research stay at ETH Zurich.
Bastian has completed his Bachelor thesis in Business Administration at University of Applied Sciences Münster. He is interested in Conjoint-Measurement and the field of consumer behavior since he joined a Marketing course of Dr. Andrew Baker when he studied a semester abroad at SDSU. In his bachelor thesis, he discovers the importance of conjoint analyses for the field of marketing research. To answer this question, he conducts two surveys on rental apartments and smartphones. For the first project, he uses the CBC and for the second the ACBC. After he collected the data, he analyzes the difference between these conjoint methods.
Felix is a 26-year-old marketing student from Düsseldorf, Germany. After finishing his bachelor degree in Business Administration from the University of Cologne, he started his master degree at the University of Münster and is currently writing his master thesis at the department of value-based marketing.
Anitta Toma is a Masters student studying Developmental Economics and International Studies at Friedrich-Alexander University Erlangen-Nuremberg in Germany. She completed her Bachelor’s degree in Global Studies at Wilfrid Laurier University in Canada.
Vlada Pleshcheva is a PhD candidate at the Humboldt University Berlin, Germany, under the supervision of Prof. Dr. Daniel Klapper. Her research interest lies in estimating consumers’ willingness-to-pay for energy efficiency of energy-using durable goods and subsequent policy implications.
Indrani Saran is a post-doctoral associate at the Duke Global Health Institute, working with Professor Wendy O’Meara. Her research applies economic analysis methods to better understand how patients and providers use new information to update their health beliefs and make treatment decisions. Her current work examines these issues in the context of improving malaria treatment in Kenya.
Claudia Reichelt is a 26-year-old student at the University of Muenster, Germany. She is currently finishing her Master of Science in Business Administration (Major: Marketing, Minor: Management). During her studies she gained valuable working experience, particularly in the FMCG industry, within Germany as well as in the UK.
Melanie is a PhD student at the Department of Finance at the RWTH Aachen University. Her research concentrates on sustainable real estate, for example energy efficiency of buildings. Therefore, she evaluates whether and how legal requirements influence the perception of green residential properties from the consumer’s point of view.
Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.