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Willie Stiehler

Willie Stiehler

Willie was born at 11th of April 1981 in Munich, Germany. He spent his youth and schooldays in Munich, the city of beer gardens and home of the Oktoberfest. If not sitting with his “Lederhosen” in beer gardens, he spent a lot of time on mountain biking, rock climbing, hiking and archery in the Alps, whereby he developed a passionate addiction to nature, what made him start a rather “green” career.

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Raymond Prior

Raymond Prior

Raymond is a doctoral candidate in West Virginia University’s prestigious Sport and Exercise Psychology program. A native of New Mexico, Raymond received bachelor’s degrees in Communication & Journalism and Psychology from the University of New Mexico and a master’s degree in Exercise and Sport Sciences from Ithaca College. Raymond’s research interests examine various methods for delivering mental training services.

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Natalia Maehle

Natalia Maehle

Natalia Maehle is currently employed as a postdoctoral student at the Institute for Research in Economics and Business Administration/Norwegian School of Economics, Bergen, Norway. Natalia holds a PhD in Marketing from Norwegian School of Economics. Her research interests include consumer behavior, eco-consumption, social media, and brand management. 

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Wen Jin

Wen Jin

Wen is a second-year PhD student major in Industrial Engineering at Tsinghua University, China. Her research interests involve the development and application of consumer behavior models, especially in transportation systems. Wen is a friendly person who usually spends her leisure time with her friends hanging out together. She is also very fond of music, movies and photography.

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Marie Yeh

Marie Yeh

Marie is a third-year doctoral candidate in Marketing at Kent State University. Her research interests include consumer socialization, persuasion, decision making and marketing’s intersection with health and public policy. Her research has been presented at the American Marketing Association Winter Educator’s Conference, the Association for Consumer Research North American Conference and the AMA’s Marketing and Public Policy Conference.  As the Vice-Chair of Research for AMA’s DocSIG, she is also responsible for the annual Who Went Where survey.  Prior to joining the doctoral program in 2009, Marie had a successful career in nonprofit management and public health.  She also served as an independent grants consultant and grant writer bringing in over $12 million in funding for prominent regional Ohio nonprofits.  In addition, Marie has over eleven years of experience in health promotion and disease prevention utilizing media campaigns, coalition building, peer education, social marketing, and other methods to raise awareness and affect attitudinal and behavioral change. 

Marie’s research examines the phenomenon of children’s trading (e.g., Pokémon, Silly Bandz), a form of exchange, and uses this paradigm to further understand the meaning of this form of exchange to children, how children make tradeoffs in consumption decisions and the decision making and negotiating processes used in barter. Young children’s actual engagement in consumer behavior has rarely been studied as children's ability to acquire new things is usually mediated by their parents (Childers and Rao 1992) who often control the purchase decision such as access to money and stores.  Yet children as young as preschoolers engage in “market transactions” on a regular, sometimes daily, basis.  This marketplace is the world of children's trading, where goods, most often toys that they own, are exchanged for items owned by another.

Marie first sought a deeper understanding of trading using the qualitative methodologies of non-participant observation and in-depth interviews to triangulate different perspectives on the phenomenon.  Based on findings about the attributes children value in these tradeable goods, her second study will use conjoint analysis to further understand the valuation of these attributes and how children make tradeoffs in their trading decision making process.  

http://www.pokemon.com/us/

Stefan Benthaus

Stefan Benthaus

Stefan Benthaus is PhD Student at the Institute of Business-to-Business Marketing at the University of Münster (Germany). His research focuses on electric mobility in general and in particular on willingness-to-pay (WTP) and pricing for charging infrastructure. His efforts originate from a research project called “CrowdStrom” (Crowd= short for crowd sourcing – Strom= German for electricity).

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Sheree-Ann Adams

Sheree-Ann Adams

Sheree-Ann Adams is a ‘Caribbean Girl’ who currently resides in Southampton England with her British husband. In addition to working on her PhD, she continues to represent the activity company in Grenada which she founded in 1997 in the capacity of co-owner and tourism adviser.

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Seung Hyun Lee

Seung Hyun Lee

“Jenna” Seung Hyun Lee is a doctoral student at the Rosen College of Hospitality Management at the University of Central Florida. She possesses a Bachelor of Science and Master in Hotel Administration, Hospitality Management degrees from the University of Nevada Las Vegas.

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Sabrina Meyfroidt

Sabrina Meyfroidt

Sabrina Meyfroidt is a PhD student at the departement of Rheumatology at the KU Leuven in Belgium. The major focus of Sabrina Meyfroidt’s PhD is the study of implementation of intensive combination treatment strategies (ICTS) for early rheumatoid arthritis (RA).

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Klaus Miller

Klaus Miller

Klaus M. Miller is Assistant Professor of Marketing at the University of Bern (Switzerland). He earned his master’s degree in Business Administration and Economics at the Catholic University of Eichstaett-Ingolstadt (Germany) and his PhD in Management Economics at the University of Bern.

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Check out the profiles of our Academic Grant Recipients.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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