Sawtooth Software: The Survey Software of Choice

Pedro Longart

Pedro Longart

Early in his career Pedro studied Industrial Engineering but soon after that he went into business and management. He moved to the UK in 2000 and changed his career path into management in hospitality (restaurant and hotels) and retail and then completed a BA (Hons) in Hospitality Management at the University of West London and an MBA at Kingston University.

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Maria Lingenau

Maria Lingenau

Maria is a postgraduate student at the University of Mannheim, Germany, attending the Master’s degree program in Psychology. Her curriculum covers subjects such as consumer psychology, work and organizational psychology and management.

Besides studying Maria works in a student management consultancy and supports the chair of Marketing as student assistant.

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Marcel Lichters

Marcel Lichters

Marcel is a 30 years old Research Associate/ Doctoral candidate at the Otto-von-Guericke University Magdeburg, Germany. Here, Marcel is approaching a Ph.D. at the chair of Empirical Economics and Health Economics. In the past, Marcel completed a B.Sc. in Business Psychology and a M.A. in Business Consulting both at the Harz University of Applied Sciences in Wernigerode, Germany.

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Lauren Wallar

Lauren Waller

Lauren is a PhD student in the Department of Population Medicine at the University of Guelph in Ontario, Canada. She completed her Bachelor of Science in 2010 and Master of Science in 2012 at McMaster University in Hamilton, Ontario. After completing her Master of Science, she returned to her hometown of Guelph, Ontario to begin her PhD studies in September 2012 with Dr. Andrew Papadopoulos.

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Kyle Murphy

Kyle Murphy

Kyle is a true left brain/right brain person, with experience as a creative in advertising and strategist in investment banking and as CEO of multiple technology companies. He's recently expanded his experience as a professor of strategy at Pepperdine University's business school, where he received his MBA.

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Khan Salam & Mahzabin Chowdhury

Khan Salam & Mahzabin Chowdhury

Khan and Mahzabin are business students with special interest towards environmental marketing. They have obtained their Bachelors in Marketing from IBAIS University in Bangladesh and Masters in Marketing from Umeå School of Business in Sweden. They also studied an exchange semester at ESC Dijon in France as part of their Masters degree.

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John Lowery

John Lowery

John has a unique academic portfolio that complements his curiosity about life. Since graduating from Upper Arlington High School in 2010 with an International Baccalaureate Diploma, he pursued a Bachelor of Science at The University of Akron as a member of the NEOMED BS/MD accelerated program.

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Herre Uittenhout

Herre Uittenhout

Regular visits to hospitals and clinics at a young age made healthcare a common thing for Herre. These experiences triggered an interest in the world of medical research at a later age. In combination with a passion for electronics and technology, and after graduating as a laboratory analyst, the focus shifted to healthcare communication. The subject of his master thesis for the study of Health Sciences at the University of Twente

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Anders Reje & Elena Dreger

Anders Reje L

Anders is a 23-year-old marketing student currently completing the master’s programme at Umeå University, Sweden where his main interest lies in the areas of branding and marketing communication. Before arriving in Umeå Anders studied in his hometown at Karlstads university, Sweden holding a bachelor degree in business administration. In his leisure time Anders likes to relax with listening to or playing music, watching old classic movies and going to the gym.

Elena Dreger L

Elena is a German 25-year old marketing student about to finish her two-year-master program at Umeå University in Sweden.

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Caroline Stanton

Caroline Stanton

Caroline Stanton is currently undertaking PhD research in Landscape Architecture at Edinburgh College of Art, the University of Edinburgh, on how people perceive scale in the landscape.  This follows 20 years in practice as a Chartered Landscape Architect – working for both the private and public sectors, including 12 years for the Scottish Government agency, Scottish Natural Heritage

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Grant Recipient Profiles

Check out the profiles of our Academic Grant Recipients.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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