Sawtooth Software: The Survey Software of Choice

Julia Veitl

Julia Veitl

Julia is currently completing her Master of Science in Technology and Management at the Technical University of Munich. During her studies, Julia spent one academic semester at the Sogang University in Seoul (South Korea) and one at the Université du Québec à Montréal (Canada).

In addition to her academic education, she gained professional experience working as an intern for a global car manufacturer in project management and mobility services in Germany. Julia enjoys travelling and exploring new cultures, swimming, hiking, and skiing.

In her master thesis, Julia investigates consumer preferences, service attributes, and pricing models for autonomous ridehailing, by conducting a qualitative as well as quantitative research approach. A survey methodology - combining a conjoint experiment powered by Sawtooth Software’s Adaptive Choice-Based Conjoint Analysis (ACBC), the van Westendorp method, and structured questions – will help to better understand service attributes, the willingness to pay for as well as demographic and personal characteristics ultimately influencing the future autonomous ridehailing purchasing decision.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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