Sawtooth Software: The Survey Software of Choice

Samuel Heinonen


Samuel is a 27-year-old forestry student currently finishing his master thesis at University of Helsinki, Finland. Before he started with his master program in University of Helsinki, he obtained his Bachelor's Degree in Forestry from the Tampere University of Applied Sciences in Finland.

The aim of his work  ”New operating models and technologies in forestry planning” is to clarify which features are important for Finnish forest owners and is it possible to combine forestry planning tasks to one person who visit in the forest. He used ACBC-study and general interviewing in his work. ACBC-study was best option to clarify utilities from forest owners market.

Beside his studies and his job in small forestry company Samuel loves to compete in orienteering.

If you are interested in more details about the project and forestry in Finland, feel free to contact Samuel via: This email address is being protected from spambots. You need JavaScript enabled to view it..

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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