Sawtooth Analytics provides consulting, analytical, and survey programming services primarily to Sawtooth Software customers. We can assist you when your needs exceed the scope of the free technical support we offer with our software systems, or when you need additional resources to help you design, analyze or interpret a survey.
We aim to be a resource, not a source of competition, to Sawtooth Software users. In addition to just doing the work you need, we can also train you to perform the same or similar procedures without our help in future projects — no inflexible branded systems or secret black boxes! If the need arises, we can also arrange custom modifications of our software systems.
Sawtooth Analytics has the expertise to help you with your conjoint projects, of course, but also with a wide variety of non-conjoint projects, from brand research to segmentation and from concept testing to customer satisfaction.
We can provide evidence- and experience-based advice on every phase of the research from design through analysis to reporting and we provide analytical support as needed.
Keith has nearly 30 years of marketing science experience in a variety of client, supplier and consulting roles. Most recently Keith was Senior Vice President/Chief Research Officer for Maritz Research where he led the marketing sciences division, developed new design and analysis products and conducted tests of new developments affecting the research industry like mobile data collection, neuroscience and behavioral economics.
Prior to his decade at Maritz, Keith managed the marketing sciences department at IntelliQuest, Inc. His client side appointments include two years at Bayer Inc. working in the consumer packaged goods industry and four years in the medical diagnostics industry working for Boehringer Mannheim Diagnostics where he ended up as Director of Marketing Research. Keith also ran his own consulting firm, Exponential Marketing Analytics, which specialized in research for pharmaceutical, biotech and medical diagnostics clients.
Keith majored in Philosophy of Religion and English at Notre Dame and earned his MBA in Marketing from Indiana University; while at Indiana, Keith completed additional graduate coursework in multivariate statistics, experimental design and psychometrics.
Keith is a regular presenter at technical conferences like the AMA's Advanced Research Techniques Forum, the INFORMS Marketing Science Conference and of course our own Sawtooth Software Conference, where he has presented at every event since 1990. He also presents at more general marketing research conferences like AAPOR.
Aaron is a familiar voice to many Sawtooth Software users. Since joining the company in 2001, he has headed up our client services, sales, and training operations. Over the years, he has helped thousands of customers field countless conjoint analysis projects on virtually every conceivable topic. He also heads up Sawtooth Software's training seminars, teaching conjoint analysis courses to private companies, at public seminars, in webinars, and at universities around the world. When he's not helping clients, Aaron plays a key role in product development and management at Sawtooth Software.
Aaron majored in Travel & Tourism Management at Brigham Young University, and worked as the Director of Sales & Marketing for a boutique hotel management company for several years. He eventually went back to school, and received his MBA from Brigham Young University in 2001. His MBA internship was with Dow Chemical in Midland, Michigan.
We do not wish to respond to RFPs which would lead us to compete with current Sawtooth Software users.