Which attributes are most important for my product? How can I design products and services to compete successfully in my market? How should I price my product? Should I use a bundling strategy? These are key product design questions. Sawtooth Software has a variety of analytical tools to address these questions and glean critical insight, including:
Conjoint analysis and MaxDiff directly measure which attributes are most important to people and which product features are most desirable. Conjoint analysis leads to a powerful what-if market simulator for predicting which product formulations buyers would choose.