Wen is a second-year PhD student major in Industrial Engineering at Tsinghua University, China. Her research interests involve the development and application of consumer behavior models, especially in transportation systems. Wen is a friendly person who usually spends her leisure time with her friends hanging out together. She is also very fond of music, movies and photography.
Research goals and findings
The goal of her research is to investigate travel preferences of transit users among itineraries with different travel attributes. With the development of the motorization process, a lot of cities in China are facing severe congestion which seriously interfere with people’s daily lives. Using public transportation is an effective way to alleviate congestion. In our research, she is planning to study consumers’ choice behavior among different public transportation itineraries using choice-based conjoint analysis method.