Sawtooth Software: The Survey Software of Choice

What We Do

Sawtooth Software provides marketing research solutions for companies. We do this through our software, consulting, and educational services.

Our software will help you design, collect, and analyze marketing research survey data. Although the software can handle traditional survey questions, we are best known for a marketing research technique called Conjoint Analysis (also called Choice Analysis). Conjoint Analysis may be used to investigate what features a new or existing product should have and how it should be priced. Our software technical support is highly acclaimed -- both telephone and email support come at no additional charge.

Sawtooth Software also provides marketing research consulting services. We have expertise to help with your conjoint projects, as well as a wide variety of non-conjoint projects, from brand research to segmentation and from concept testing to customer satisfaction.

We provide education to the marketing research industry. We have upcoming training opportunities and would love to have you attend. We are also available to give on-site or webinar training to your company. We have hosted or co-hosted more than 20 research conferences since 1987 in the United States and Europe.

Please feel free to give us a call, we're eager to answer your questions and find out more about your needs.

Our Story

Sawtooth Software was founded by Rich Johnson in 1983 near the Sawtooth mountain range in Sun Valley, Idaho. He believed PCs had a bright future in the collection and analysis of marketing research data and over the last three decades we have produced many successful software products for interviewing and data analysis. Rich couldn't forsee how the methods he pioneered would be so successful also in handheld mobile and online applications, but we're certainly experiencing that today.

Sawtooth Mountain Range

Our analytical and survey interviewing systems are among the most widely used in the world. Sawtooth Software was the fourth most-used software (after SPSS, Excel, and SAS) among respondents to a 2005 survey of 1500 registered users of the American Marketing Association's website (source: Marketing News, Feb 1, 2005, vol. 39, issue 2, p. 55). Our tools are used over the Web, for CAPI interviewing, at conferences and trade shows, in mall intercept facilities, and just about anywhere else that people are interviewed.

Conjoint/Choice Analysis is a popular marketing research technique used to investigate what features a new product should have and how it should be priced. Independent studies have found that our conjoint systems are the most widely used in the world.

Users of our software include Fortune 1000 companies in consumer and business-to-business markets, health economics consultants, government agencies, market research firms, and universities. These organizations use our software for product and pricing research, social policy inquiries, epidemiological studies, improving healthcare outcomes, academic investigations, and opinion polling.

Because our people have been pioneers in computerized data collection as well as the development of advanced data analysis techniques, our products have set standards in their fields. Sawtooth Software was rated highest in two categories, "Thought Leader" and "Unique Methodologies," for the Online Survey Software category in an independent 2014 survey (source: Sawtooth Software's products are not only powerful, but also easy to use. They make sophisticated research methods accessible to researchers who are generalists rather than specialists in statistics.

Sawtooth Software hosts a well-respected research conference, software training workshops, and online forums focused on marketing science methods. The papers presented at our conference are often cited in academic journals, books, and trade publications.

Sawtooth Software is a privately owned company located in Provo, UT.

Mt. Timpanogos, Provo, Utah

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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