Sawtooth Software: The Survey Software of Choice

2006 Customer Survey: CBC Most Used

During the month of March, we completed our fourth annual customer feedback and conjoint usage survey. Thank you to all that participated. Here were some of the main findings:

1. Among the three main flavors of conjoint, CBC continues to be used more often than ACA and traditional, full-profile conjoint (CVA). Among our users, the relative application of the methodologies as a percent of conjoint projects was as follows: CBC (75%), ACA (16%), and CVA (9%). This compares to CBC (70%), ACA (20%), and CVA (10%) from 2005’s survey.

2. Though CBC is used most often, one should not conclude that it is best for all types of applications. Researchers continue to employ multiple conjoint methods, depending on the needs of the project. Among our users’ firms conducting preference modeling in the last 12 months, 76% used CBC for projects, 50% used ACA, and 17% used CVA. Less than 1/3 of users (31%) relied on one of these three conjoint tools exclusively.

3. Overall satisfaction with Sawtooth Software remains high, with 93% stating that the interactions they had with us were either good or excellent.

4. We have work to do regarding communicating the availability of discounted sample via our new alliance with GMI. Only 22% of our users were aware that they can purchase GMI sample at a 15% discount through an order form on Sawtooth Software’s website (click Services + Obtain Sample).

5. Many of you are asking for the ability to print questionnaires from our SSI Web system. This feature is on-the-way in v6 (in fact, already programmed in an internal alpha version), and will be released in the fourth quarter.