Web Interviewing (SSI Web) Workshop: Two Tracks for All Experience Levels
Need to develop your skills with Web surveys or extend your knowledge of conjoint/choice analysis? Would you like to see a Seattle Mariners baseball game at state-of-the-art Safeco field?
Even if you aren't interested in baseball, don't miss our 1 1/2-day Web Interviewing Workshop, May 6-7, 2002, in Seattle. This will be a two-track program featuring the use of our SSI Web software. SSI Web includes a general survey writer (CiW), along with conjoint/choice capabilities (ACA/Web and CBC/Web).
Participants choose either Track 1 or Track 2. Track 1 participants will need to bring laptops for the hands-on exercises. Free demo software suitable for completing all the exercises is available if you don't own a complete copy of SSI Web.
Track 1 (Introductory)
Introduction to SSI Web: a hands-on tutorial with exercises
The basic question types: Numeric, Select-Type, Open-end, Explanatory Text
Formatting surveys on single or multiple pages, adding graphics
Introduction to advanced question types: Grid and Free Form, basic HTML training
Skip patterns, displaying answers from previous questions, passwords and security
Basic survey installation on Web server, or Sawtooth Software hosting services, inviting respondents to your survey
Exporting data to Excel, SPSS, or ASCII
An intuitive introduction to conjoint analysis
Introduction to Adaptive Conjoint Analysis (ACA) and authoring ACA/Web surveys
Introduction to Choice-Based Conjoint (CBC) and authoring CBC/Web surveys
Track 2 (Experienced)
The Grid question type, including ranking and constant-sum extensions
Trends and best practices in Web interviewing
Scalability and SSI Web: bandwidth issues, parallel dedicated servers
Miscellaneous topics: Linking multiple interview modules, passing hidden variables, random splits, IIS installation, cascading style sheets, double-byte foreign character sets
Best Practices/Avoiding pitfalls in conjoint/choice analysis
Market simulations, Latent Class, HB estimation for ACA and CBC
Advanced CBC designs: alternative-specific (including conditional pricing) and partial-profile
Instructors: Christopher King (president), Bryan Orme (VP), Rich Johnson (Chairman), Justin Luster (Developer), David Squire (Developer)
Cost and Registration: $500. Price includes continental breakfast, lunch, break refreshments, plus tickets and transportation to the baseball game. Register today at www.sawtoothsoftware.com. Space is limited!
Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.