Webinar: A Beginner's Guide to CBC with Sawtooth Software's Discover
Do you want to know how buyers might react if you alter a product or change a price? Given multiple products, which one will consumers choose? And what features drive those decisions?
Great marketers ask themselves these questions and discrete choice is often the best way to answer them. Join Sawtooth Software for an introduction to one of the most widely used quantitative methods in market research - Choice Based Conjoint. Learn how to design, program, and analyze a Choice Based Conjoint study with Sawtooth Software's web-based platform, Discover.