Date Posted: 04/08/2016

Teaching Aids: Motivation for Conjoint Analysis and Formulating Attribute Lists

Motivation for Conjoint Analysis and Formulating Attribute Lists is a 12-minute video explaining the reasons why people perform conjoint analysis and how to properly define attributes and their levels. This is the third video out of a series of five videos found in the Academics > Teaching Resources section on the SawtoothSoftware.com website.