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Getting Started with Conjoint Analysis

Strategies for Product Design and Pricing Research

Getting Started with Conjoint Analysis Would you like to have a good introductory book on conjoint analysis that isn't too technical and academic? One that goes beyond the general introductory chapters found in marketing textbooks? A book that is substantial yet remains accessible?

Bryan K. OrmeIf so, then Sawtooth Software is pleased to announce the availability of the 3rd edition of "Getting Started with Conjoint Analysis," an introductory book on conjoint analysis, written by our president, Bryan Orme.

This 234-page book, published by Research Publishers, LLC, assembles and updates introductory white papers that have been available on our website. New to the 3rd edition is a chapter on Menu-Based Choice analysis.

The late Paul E. Green (Professor Emeritus of Marketing, University of Pennsylvania) and the "father of conjoint analysis" wrote the foreword for Getting Started with Conjoint Analysis. He remarked: "Getting Started with Conjoint Analysis is a practical no-nonsense guide to what happens when one designs, executes, and analyzes data from real marketplace problems. It should appeal to academics and consultant-practitioners alike. The book is easy to follow, while at the same time being almost encyclopedic in its coverage of topics ranging from study design to the presentation of results to clients."

Read the review of the 1st edition from Marketing Research Magazine, Winter 2005

The cost is $45 per book, plus shipping. We also have a PDF e-book version of the book available for $36.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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