This article discusses Menu-Based Choice (MBC), and how task position affects the results. Specifically, later tasks show greater price sensitivity than earlier tasks.
This article discusses Menu-Based Choice (MBC), and how task position affects the results. Specifically, later tasks show greater price sensitivity than earlier tasks.
Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.
