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New MaxDiff Designer (v8.1) Offers Small Improvement for HB Estimation

Version 8.1 of SSI Web includes an improved experimental designer for MaxDiff studies. This article describes how the new approach obtains superior results in terms of within-version item balance and quantifies the benefits if conducting individual-level analysis (HB). We assume the reader is already familiar with MaxDiff (Maximum Difference Scaling), also known as best-worst scaling, as well as HB estimation.

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