Sawtooth Software: The Survey Software of Choice

The Joys and Sorrows of Implementing HB Methods for Conjoint Analysis (1999)

This paper was originally delivered at the 1999 Hierarchical Bayes Conference at Ohio State University by Rich Johnson. Rich recaps his experience with HB methods, particularly as they relate to conjoint analysis. He points out that HB usually either matches or beats traditional estimation of part worth utilities. He also illustrates some interesting artifacts regarding HB estimation dealing with distortions in the variances of estimates.

  Download PDF   View in new window

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio

Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

Learn More