Sawtooth Software: The Survey Software of Choice

Conducting Full-Profile Conjoint Analysis over the Internet (1998)

This paper has been archived and removed from our list of current Technical Papers. The information it provides may be outdated or irrelevant based on our present understanding of the topic. However, we will continue to publish it here for historical purposes.

The Internet is fast becoming a viable way to conduct market research surveys for many situations. This article reports on a Full-Profile conjoint experiment conducted over the Internet. Single-Concept and Pairwise approaches are compared in terms of conjoint importances, utilities and reliability for predicting holdout choice concepts. Very little difference is found in any of the measures, suggesting that both approaches work well in practice for computerized Full-Profile conjoint.

  Download PDF   View in new window

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio

Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

Learn More