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Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections (1992)

This paper reports on an industry survey of 159 commercial research agencies in Europe regarding their use of conjoint analysis during the period July 1986 through June 1991. ACA is shown to be the most popular conjoint software in Europe. The authors (Wittink, Vriens, and Burhenne) provide an excellent discussion of general conjoint issues, and provide insight regarding the industry's adoption of this popular technique.

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