- A New Approach to Adaptive CBC (2007)
- A Parameter Recovery Experiment for Two Methods of MaxDiff with Many Items (2015)
- A Perspective on Adaptive CBC (What Can We Expect from Respondents?) (2008)
- A Short History of Conjoint Analysis (2009)
- A Simple Introduction to TURF Analysis (2016)
- ACA Technical Paper (2007)
- ACA/HB Technical Paper (2006)
- ACBC Technical Paper (2014)
- Accuracy of HB Estimation in MaxDiff Experiments (2005)
- Accuracy of Utility Estimation in ACA (1987)
- Achieving Consensus in Cluster Ensemble Analysis (2009)
- Adaptive Choice-Based Conjoint Analysis: A New Patient-Centered Approach to the Assessment of Health Service Preferences (2010)
- Adaptive Maximum Difference Scaling (2006)
- Advanced Simulation Module (ASM) Technical Paper (2018)
- An Empirical Comparison of ACA and Full Profile Judgments (1991)
- An Overview and Comparison of Design Strategies for Choice-Based Conjoint Analysis (2000)
- Analysis of Traditional Conjoint Using Excel: An Introductory Example (2009)
- Anchored Scaling in MaxDiff Using Dual-Response (2009)
- Anchoring MaxDiff Scaling Against a Threshold - Dual Response and Direct Binary Responses (2010)
- Application of Covariates within Sawtooth Software’s CBC/HB Program: Theory and Practical Example (2009)
- Assessing the Monetary Value of Attribute Levels with Conjoint Analysis: Warnings and Suggestions (2001)
- Assessing the Validity of Conjoint Analysis--Continued (1997)
- Assessing Unacceptable Levels in Conjoint Analysis (1987)
- Balancing Version Incidence in Administration of CBC and MaxDiff Surveys: Important or Not? (2014)
- Bandit MaxDiff: When to Use It and Why It Can Be a Better Choice than Standard MaxDiff (2018)
- Calibrating Price in ACA: The ACA Price Effect and How to Manage It (2000)
- CBC Advanced Design Module Technical Paper (2008)
- CBC Latent Class Technical Paper (2004)
- CBC Technical Paper (2017)
- CBC vs. ACBC: Comparing Results with Real Product Selection (2009)
- CBC/HB for Beginners (2009)
- CBC/HB Technical Paper (2009)
- CCEA Technical Paper (2008)
- Choice Experiments for Pharmaceutical Market Research (2015)
- Comment on Huber: Practical Suggestions for CBC Studies (2004)
- Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections (1992)
- Common Scale Hybrid Discrete Choice Analysis: Fusing Best-Worst Case 2 and 3 (2013)
- Conjoint Analysis: How We Got Here and Where We Are--An Update (2004)
- CVA Technical Paper (2002)
- CVA/HB Technical Paper (2002)
- Dealing with Product Similarity in Conjoint Simulations (1999)
- Discover-CBC: How and Why It Differs from Lighthouse Studio’s CBC Software (2017)
- Efficient Experimental Designs Using Computerized Searches (1997)
- Extensions to the Analysis of Choice Studies (1997)
- External Effect Adjustments in Conjoint Analysis (2006)
- Fine-Tuning CBC and Adaptive CBC Questionnaires (2009)
- Getting the Most from CBC (2003)
- HB-Reg Technical Paper (2013)
- Hierarchical Bayes: Why All the Attention? (2000)
- History of ACA (2001)
- History of Sawtooth Software's CBC Program (2011)
- How Good Is Best-Worst Scaling? (2018)
- How Many Holdout Tasks for Model Validation (2015)
- How Many Questions Should You Ask in Choice-Based Conjoint Studies? (1996)
- Including Holdout Choice Tasks in Conjoint Studies (2015)
- Interpreting Conjoint Analysis Data (2009)
- Introduction of Quantitative Marketing Research Solutions in a Traditional Manufacturing Firm: Practical Experiences (2009)
- Introduction to Market Simulators for Conjoint Analysis (2009)
- Learning Effects in Preference Tasks: Choice-Based Versus Standard Conjoint (1992)
- Managerial Overview of Conjoint Analysis (2009)
- MaxDiff Analysis: Simple Counting, Individual-Level Logit, and HB (2009)
- MaxDiff Technical Paper (2013)
- Maximum Difference Scaling: Improved Measures of Importance and Preference for Segmentation (2003)
- MBC (Menu-Based Choice) Documentation (2013)
- Menu-Based Choice Modeling Using Traditional Tools (2010)
- Monotonicity Constraints in Choice-Based Conjoint with Hierarchical Bayes (2000)
- Multi-Objective Searches in Conjoint Analysis: An Intuitive Explanation (2018)
- Multistage Conjoint Methods to Measure Price Sensitivity (1994)
- New Advances Shed light on HB Anomalies (2003)
- One Size Fits All or Custom Tailored: Which HB Fits Better? (2001)
- Perceptual Choice Experiments: Enhancing CBC to Get from Which to Why (2015)
- Perspectives Based on 10 Years of HB in Marketing Research (2003)
- Perspectives on the Recent Debate over Conjoint Analysis and Modeling Preferences with ACA (2002)
- Political Landscape 2008: Segmentation Using MaxDiff and Cluster Ensemble Analysis (2008)
- Predicting Actual Sales with CBC: How Capturing Heterogeneity Improves Results (1999)
- Sample Size Issues for Conjoint Analysis Studies (2009)
- Special Features of CBC Software for Packaged Goods and Beverage Research (2003)
- Staying Out of Trouble with ACA (1996)
- Stepwise TURF + Swaps (2012)
- Task Order Effects in Menu-Based Choice (2010)
- Testing Adaptive CBC: Shorter Questionnaires and BYO vs. “Most Likelies” (2008)
- Testing for the Optimal Number of Attributes in MaxDiff Questions (2006)
- The "Importance" Question in ACA: Can It Be Omitted? (2005)
- The Benefits of Accounting for Respondent Heterogeneity in Choice Modeling (1998)
- The Joys and Sorrows of Implementing HB Methods for Conjoint Analysis (1999)
- The Number of Levels Effect in Conjoint: Where Does It Come From, and Can It Be Eliminated? (1992)
- The Options Pricing Model: An Application of Best-Worst Measurement (2004)
- The Random Regret Minimization Choice Modeling Paradigm: An Introduction with Empirical Tests (2014)
- Three Ways to Treat Overall Price in Conjoint Analysis (2007)
- Understanding Conjoint Analysis in 15 Minutes (1996)
- Understanding HB: An Intuitive Approach (2000)
- Understanding the Value of Conjoint Analysis (2009)
- Using Conjoint Analysis in Pricing Studies: Is One Price Variable Enough? (1992)
- What Are the Optimal HB Priors Settings for CBC and MaxDiff Studies? (2016)
- What We Have Learned from 20 Years of Conjoint Research: When to Use Self-Explicated, Graded Pairs, Full Profiles or Choice Experiments (1997)
- Which Conjoint Method Should I Use? (2014)
