Sawtooth Software: The Survey Software of Choice

Staying Out of Trouble with ACA (1996)

Though we've been told that ACA is remarkably easy to use, our users run into problems from time to time. 18 of the most common pitfalls are discussed. Most of the pitfalls listed focus on design and interpretation issues. A must read for ACA users, originally published in Sawtooth Solutions, Spring 1996.

  Download PDF   View in new window

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio

Getting Started with Conjoint Analysis

New to conjoint analysis? Pick up a copy of Bryan Orme's best-selling book today!

Learn More