This technique is getting a lot of ink lately and winning "best presentation" awards at recent conferences. These articles are a great introduction to maximum difference scaling.
This technique is getting a lot of ink lately and winning "best presentation" awards at recent conferences. These articles are a great introduction to maximum difference scaling.
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Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.
