Bandit MaxDiff (best-worst scaling) achieves greater measurement precision than standard MaxDiff for items that have the highest utility scores. When that is your focus, you can vastly improve the efficiency for large MaxDiff projects, reducing data collection costs by 50% to 80%. Bandit MaxDiff is a new type of adaptive MaxDiff available in Lighthouse Studio v9.6 and later. Whether studying relatively few items or an enormous number of items, Bandit MaxDiff can significantly improve your results.
Bandit MaxDiff: When to Use It and Why It Can Be a Better Choice than Standard MaxDiff
- Category: MaxDiff (Best/Worst) Scaling