Sawtooth Software 2020 European Conference | Virtual Attendance  | September 22–25
Early-bird pricing ends August 22!

Our Solutions

Conjoint/Choice Analysis

Over the last few decades, conjoint/choice analysis has become the premier market research methodology for studying how buyers value the characteristics (attributes) of products/services and for predicting buyer behavior. The strategic what-if market simulator is perhaps the most valuable aspect of conjoint analysis. | Read More

HB Estimation

A typical challenge we face as researchers is to estimate a variety of weights (such as utility scores, coefficients, or attribute importances) using a limited amount of data. Hierarchical Bayes (HB) improves these estimates, leading to greater stability and validity. HB improves conjoint/choice analysis utilities. It may also be applied to MaxDiff scaling or general regression-based problems (where respondents have provided multiple cases or observations). Our HB software is the fastest in the world and you'll obtain excellent results using its robust default settings. | Read More


Asking questions and collecting answers—these are fundamental building blocks of any primary market research function. Computer-based interviewing has been our specialty for over 30 years. Our software may be used for collecting data over the web or using devices not connected to the web (CAPI). Our interviewing tools support all the standard question types, including additional capabilities of skip patterns, data piping, looping, and dynamic list building. | Read More

Item Scaling

As researchers, we're constantly being asked to measure things, such as brand preference, the importance of product features, the benefits of a variety of job-related factors, the impact of product packaging, etc. Sawtooth Software has developed a powerful system for scaling such items, called MaxDiff (Maximum Difference Scaling). | Read More

Needs-Based Segmentation

Many strategic business decisions are based on segmenting the market and determining how to reach target segments effectively. Good target segments are those that are substantial (large enough size), stable, and that reflect a good match in terms of needs/desires for the firm's offering. | Read More

Pricing Research

Pricing research has historically been one of the most difficult to execute well. Simply asking respondents how much they are willing to pay lacks realism and can lead to bargaining behavior. Using real sales data to develop price sensitivity curves can be problematic, as prices do not necessarily vary independently and often, and the many variables that affect buyer behavior (such as competitive effects) cannot be controlled. | Read More

Menu Choice and Bundling

Many products and services allow buyers to choose among a variety of options to configure their preferred product. Examples include restaurant menus, financial services, insurance options, automobile purchases, and choice of telephone/internet/cable options. Menu-based Choice studies are useful for studying mixed bundling, where buyers can select from pre-designed bundles of items and also items a la carte. | Read More

Product Design

Which attributes are most important for my product? How can I design products and services to compete successfully in my market? How should I price my product? Should I use a bundling strategy? These are key product design questions. Sawtooth Software has a variety of analytical tools to address these questions and glean critical insight, including: | Read More


Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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