What Can MaxDiff Best-Worst Scaling Do For You?

  See the extended version of this video


MaxDiff, also known as Best-Worst Scaling, is an approach for measuring preference/importance for a list of items. Items could include messages, benefits, images, health risks, product names, brands, features, packaging options, and more!

In a typical MaxDiff exercise, respondents are shown 3-5 items at a time from the full list of items and asked to indicate which is the best and which is worst, or most and least important, etc. Respondents see a dozen or so of these scenarios, with each scenario containing a different subset of items.

A MaxDiff Subscription to Lighthouse Studio costs $2000 for up to 30 items in an exercise, or $2750 for up to 2000 items. This also includes access to the MaxDiffAnalyzer.com simulator. Learn More

This video is also available on Vimeo at https://vimeo.com/261334627

Take a Tour