# Simulations without a none response

We did a partial profile conjoint for message testing.  Since these are combinations of messages with different themes (attributes), we did NOT have a none option.  It was simply - which combination of messages is most compelling?

We are using the partial vote exp transformation.  I think the answer is simple, but making sure I'm not missing anything.  Without a none option, in our simulator, we would obviously need to simulate more than one message combination/product or else it would always read 100%.  And just because we don't have a none option, the calculations are still the same.  100% gets distributed across whatever products we simulate?  Mathematically, we run the same calculations for all the options we have there - whether there is a none or not?

And the interpretation of the percents are the same - still ratio - a product that gets a 66% is twice as likely to be preferred as the one that is 33%?  And to stat test 2 products, we could do a simple dependent proportions test on these two percents with the sample size?

Thanks!
asked Feb 9, 2016