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How to calculate MaxDiff scores as percent of average/interpretation?

If i want to calculate each individual maxdiff score as a percent of the average score, would it be better to use the individual average score or the total average score for all respondents? The results are pretty close, but wondering if one is better than the other, or if it even makes sense to do?
asked Mar 8, 2012 by anonymous

1 Answer

0 votes
I always prefer to do calculations like this at the individual level.
answered Mar 8, 2012 by Bryan Orme Platinum Sawtooth Software, Inc. (159,785 points)