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When to use HB/ Latent Class Method?

Dear Support-Team,

I want to cluster my respondents in two groups - female and male - to compare aggregated utilities. I used HB as statistical method. Now I whant to know if it is sufficient to filter my groups and compare the outcome of aggregated part woths or if i need to do a segementation with latent class and compare them.
asked Oct 9, 2015 by anonymous

1 Answer

0 votes
If you want to compare males & females on HB utilities, then it isn't necessary to touch Latent Class.

Make sure to compare the males & females using Zero-Centered Diffs (the normalized utilities) rather than the "raw" HB utilities, to adjust each respondent to be on the same scale.
answered Oct 9, 2015 by Bryan Orme Platinum Sawtooth Software, Inc. (140,065 points)
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