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Academic references for conditional pricing and alternative-specific designs


I am writing up my paper and I used both conditional pricing and alternative specific design in my study. Does someone know an official source or a publication to quote for these two?

asked Sep 30, 2015 by Ulf

1 Answer

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For alternative specific designs I would reference Louviere's 1988 Sage publication called "Analyzing Decision Making."  At least that's the place I remember first reading about such designs.

For conditional pricing, that's a topic I see much more among practitioners than in academic literature.  There I'd probably cite Bryan Orme's book "Getting Started With Conjoint Analysis."
answered Sep 30, 2015 by Keith Chrzan Platinum Sawtooth Software, Inc. (65,925 points)