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How to integrate demographic data in latent class


I've conducted a Latent Class estimation to identify segments in my data. Is it somehow possible to apply the demographic data I collected (like age, gender, ...) to the segments so that I can see which kind of customers are most likely in each segment?

Thank you very much!
Kind regrads, Miri
asked Sep 17, 2015 by Miri

1 Answer

0 votes
There isn't a way to do this automatically.  Latent Class is going to output a group assignment that assigns each respondent to the group that they have the highest probability of membership.  You could potentially run some cross tabs on group assignment and other variables, or perhaps even do some sort of clustering routine, but it would need to be done in something else like Excel, SPSS, etc.
answered Sep 25, 2015 by Brian McEwan Gold Sawtooth Software, Inc. (37,610 points)