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Additional questions in Calibration Section

In our ACBC exeperiment, we are using a scale from 1 to 5 in the Calibration Section, where 1 is 'Definietely Would Not To Buy' and 5 is 'Definietely Would Buy'. We would like to ask respondents who choose answer '4' or '5' how much are they able to pay for that specific concept. Is this possible to add that kind of question on every concept screen and make it active only for those who choose 4 or 5?
asked Aug 28, 2015 by Natalia

1 Answer

0 votes
Sorry, due to all the moving parts, ACBC isn't very customizeable.  You can add additional questions to any page in your survey, but you'll need to consider the difficulty of merging those outside questions with the conjoint data, which is very difficult to access in the raw form.  

The calibration concepts exist to reconfigure the none utility post-utility estimation.  You don't have any control over which concepts show up for those tasks, and the algorithm intentionally shows both good and bad concepts.

If this part of your analysis was very important, you might consider switching to a CBC task that has some built in tools for customizing the questionnaire.
answered Aug 28, 2015 by Brian McEwan Gold Sawtooth Software, Inc. (38,315 points)
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