We are proposing a new study and it looks like a cut and dry ACBC. There will be features that can be added on and will add cost to the base product, but the key is that the prices we are given for each level will need to be exactly what it is. Basically, there can be no shock to the summed price. If the total cost of the base product and its features is $20,000, then $20,000 will be shown to the respondent.
I know we are losing a bunch of information on the price attribute since we aren't shocking it, but the client still wants to know how important the price is. Now to me the danger in that is that price is almost showing up in two different ways (once within its own attribute and then again for each attribute, since the changing of levels are what affects the price). My initial thought would be to maybe run HB twice. Once to see how importance comes out for price. But then, I would run HB again and not estimate the price estimate (since its really just a frame of reference of already)
Another thought would be to run HB on everything, but when it comes to the simulations to just place a "N/A" in the price attribute. This seems dangerous though since HB was used to model all the attributes together.
Thanks so much