I'm using a SSI Web survey with ACA questions and additional some psychographic and demographic questions for my master thesis. I've uploaded the survey and everythings works fine and I can analyse my ACA Data with Sawtooth Software. My plan is to segment the respondents by using the results of the ACA data (parth-worth-utilies) and then describe the segments additionaly by using the psychographic and demographic data. How can I do that?
Thanks in advance