Have an idea?

Visit Sawtooth Software Feedback to share your ideas on how we can improve our products.

Combined Analysis of ACA Data with psychographic and demographic Data?


I'm using a SSI Web survey with ACA questions and additional some psychographic and demographic questions for my master thesis. I've uploaded the survey and everythings works fine and I can analyse my ACA Data with Sawtooth Software. My plan is to segment the respondents by using the results of the ACA data (parth-worth-utilies) and then describe the segments additionaly by using the psychographic and demographic data. How can I do that?

Thanks in advance

asked Sep 20, 2014 by Dominik87 (120 points)

1 Answer

+1 vote
You can use standard cross-tabulation software (or the cross-tabulation available within our market simulators) to make demographic variables the filters (banner points).  Make sure to be comparing the segments either on the shares of preference from market scenarios or using the "Zero-Centered Diffs" normalized part-worth utilities.

If using SMRT, look to the File + Merge Variables feature in the interface.
answered Sep 22, 2014 by Bryan Orme Platinum Sawtooth Software, Inc. (170,115 points)