I scripted an MBC study in SSI Web 7 referring to the article "MENU-BASED CHOICE MODELING USING TRADITIONAL TOOLS", Orme, B., Proceedings of the Sawtooth Software Conference 2010, and examples found on the site.
Now as it is about to be launched, I'm thinking about ways of analyzing the data. I'm really eager to try running HB analysis according to the Exhaustive Alternatives Model (1- or 2-stage). When it comes to coding the alternatives, the paper suggests effects-coding for data matrix.
What I'm wondering about: Is it possible to create a .cho file(s) for such data using the same logic as in the paper?
I'm not very used to coding design matrices as effects or dummy, but have done a lot of .cho-file building and recoding in application to various CBC projects, so for me it would be more comfortable to build a .cho file based on my study design and data with a VBA macro.
I would also create an .att file(s) for the study.
I suppose if I do so, then the menu alternatives will be recognized as part-worths in CBC HB, and if I'm right, that means they'll be coded as effects internally in HB.
Please let me know what you think on this point.
Many thanks in advance!