I am evaluating 20 messages via maxdiff to find relative importance of message and eventually find optimal message bundle via maxdiff turf.
However, along with bundling, I want to know in which order the messages should be presented that makes most compelling story.
In non-maxdiff environment, I would typically ask respondent to pick most compelling messages and then pipe the chosen messages to rank order based on story flow. However, because only piped messages are being story boarded, my data will be very sparse.
Is there way in maxdiff to assess both relative importance and story boarding of top messages?