We're using the Maxdiff Analyzer online tool to analyze the results of our maxdiff survey. We're running a few simulations, narrowing down on a subset of the items used.
We're trying to determine which analysis to focus on when using the simulator (First Choice Rule or Share of Preference (Logit) Rule). We generally understand the difference between them as explained on the Help page, but are still unsure which one is "better" or under what circumstances we'd use one versus the other. Other than the benefit of the First Choice Rule being easier to explain to others, what are the pros and cons of each?
Thanks for your help!