Issue: We have pre-defined segment variable (assume student, professional and affluent etc.) We want to design a new credit card product that appeals to each segment. Although attributes might be similar but levels might be different - for example, air port longue access, travel reward miles etc. wont appeal so much to student while cash back may not appeal highly to affluents. We are stuck with following dilema:
1. Option 1: Design segment specific multiple conjoint exercise and show according to segment. For example, design a seperate conjoint for students
2. Option 2: Do overall alternate-specific design ignoring segments, run latent class segments and then profile LC segments by our segments.
Any input is highly appreciated.