Usually, most folks will focus on CBC/HB analysis of CBC data (individual-level utility scores). The process I'd suggest is:
1. Compute individual-level utilities via our CBC/HB software. This creates a .hbu file containing the utilities and attribute labels.
2. Start a new SMRT project. Click Analysis + Run Manager + Import to browse to the .hbu file and import the utility run.
3. From SSI Web, export the demographic information (to .csv) you wish to use as filters or banner points for the conjoint analysis.
4. Within SMRT, use File + Merge Variables to merge those segmentation variables into the SMRT project and to use as filters and banner points within the market simulator. Now, run the market simulator and see the "banner points" option in the upper left-hand corner of the simulator dialogs.