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segmentation in 2 groups

Hi once again,
I have a CBC-Design and occupy myself right now with the analysis of the data. I would like to make a segmentation between 2 groups.

Group 1: all respondents, who answered with "1 specialist shop"
Group 2: all respondents, who answered with "5 internet shopping"
In the case of this question, i asked the respondents where they would buy a new mower. There were 6 answering-options (multiple answers possible). And now, how i said, I would only see those who answered "1" and those who answered with "5".

When  I create the csv-file and merge variables in SMRT, there always is the error text "non-unique label".
asked Jan 12, 2012 by anonymous

1 Answer

0 votes
I would probably recode the respondent answers down into a 3-group variable.  Group 1 is for those who answered 1, group 2 is for those who answered a 5, and group 3 is for those who answered anything else.  Then you can merge this into SMRT as a single variable.  See https://www.sawtoothsoftware.com/support/issues/ssiweb/help_movies/merge_variables.htm for a video example of merging variables into SMRT.
answered Jan 12, 2012 by Brian McEwan Gold Sawtooth Software, Inc. (41,095 points)