We are trying to interpret the results of our Hierarchial Bayes Conjoint study.

- What do these utilities imply ? We want to look at interactions between some variables the sum of the utilities is 0, so it cannot be just avarages?

- How can you calculate/estimate your p values of each level of a variable?

- You get utilities for each level of a variable, but how can you know something about just one variable ?

Some questions that we are currently having, but it would be good to have a chat with someone who already intrepreted the results of HB previously.

Kind regards in advance!

Thanks for this information.

We are having 4 factors with each factor having 3 levels. (Macro - Micro1 Micro2 Micro3). We want to determine if the effect of each level of all micro-variables is the same in each level of the macro variable.

And what would a significant p value imply? That there is a difference within each factor between the levels?

Is this like a regression or what kind of analysis is this actually performing when you just do hb in sawtooth v8?

Thanks