I have an alternative specific CBC about credit cards. We are testing 3 different types of rates/rewards that are alternative specific.
1. Percent (e.g., 1% back as reward points)
2. Instant Discount (e.g., 0.5% off instantly)
3. Proprietary Offers (e.g., 5 times normal proprietary rate)
So to do this, I have set up a 3 variable hidden attribute that indicates if it is percent, instant discount, or the proprietary offer and I have alternative specific attributes for each of these 3 types of rewards. However, I can't show the attribute labels, because each of these three types of rewards are technically different attributes.
I CAN show the attribute labels if I click "Align Common Attributes on Same Row". But if I do that, then it shows 3 different rows, all with the same attribute label "Rewards for Using Card" with blank cells where the offer is one alternative rather than the other alternatives (like a tier). That obviously isn't the right solution, because respondents are supposed to be directly comparing the rewards against each other (e.g., 0.5% instant discount vs. 1% reward points vs. 5 x rate).
The only solution I can think of for this is hide the attribute labels and use html/css to manually build a single column table beside the table with the credit card offers in them. The only problem with this is that the rows are different heights depending on how much text appears in them, so it will be difficult or impossible to solve the problem this way.
Is there another work around to show the attribute labels this way?