We have a client that currently offers its customers 5 product categories with varying benefits. They have a list of 36 benefits (with 2 to 6 levels) that make up the 5 products. They wish to simplify their product offering by removing some of these benefits from their list. To do this, they wish to know the monetary value of each of these benefits.
We were thinking of using Partial-Profile CBC, or some type of Max-Diff. If anyone has any ideas about how this can be done most effectively, your opinion would be greatly appreciated.
Thank you very much,