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Segmentation

I have a CBC-Design (Partial Profile) with 10 attributes and I still have computed the part worth utilities and average importances and interpreted them (with CBC/HB and SMRT) .
Which programm helps me now to form 3 segmentes/groups on the basis of these results: eg. young people, middle-age people, older people.
thanks.
asked Nov 29, 2011 by anonymous

1 Answer

0 votes
You could import the segment data into SMRT, then view results by segment.
answered Nov 29, 2011 by ericdee Bronze (1,800 points)
1. I set up a segmentation variable in SMRT (Analysis / Custom segments) eg. gender (here ST1) (Mail/Female) but i can not make any computation with this variable, because  I always receive the following error message which tells me that the gender category does not evaluate to a valid expression:
Category 1: .Frau
Selection Criteria: ST1 = 1
Error Description: Circuclar reference in variables. Unable to resolve definitions.
Location in Expression: 8

2. When I define an attribute as a segmentation variable and i make a computation, the result is that 100% have chosen 1, 100% have chosen 2 and so on.
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