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Insignificant from T-ratio but why the attribute importance is high?

I did Latent Class analysis, in one group..the T-ratio from all the level of an attribute turns to be insignificant. However, the attribute importance of that level is at a high number  (2nd rank when comparing with other groups). I wonder why?

Also, does this means once it turns to be significant.. the preferred attribute level and attribute importance cannot be interpret?

Thank you so much!
asked Jan 5 by Emily

1 Answer

+1 vote
Emily,

Hmmm, can you tell me more?  The most obvious culprit if you're running this as an aggregate logit model (LC with one class) might be a small sample size - how many respondents do you have?

In any case, it certainly does not mean what your second paragraph suggests.
answered Jan 5 by Keith Chrzan Platinum Sawtooth Software, Inc. (90,475 points)
I did LCA and choose 5 segments.Sameple size is 185

So, this means I can still interpret the  preferred attribute level and attribute importance but it just not strong argument as it's not significant right?
Thank you Keith!
Emily,

Yes, splitting a sample of 185 people into segments that average 37 people, non-significance will be a common occurrence.
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