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not mentioned level in CBC

Unfortunately, the budget does not allow for another wave.  Is there anything else we can do? Believe me, this was not my choice.  Came in after the study was fielded.
related to an answer for: Attribute not mentioned in CBC
asked Jun 20, 2019 by anonymous

1 Answer

0 votes
Well, at this point you are left guessing how respondents would react to levels never shown them in the conjoint exercise.   Maybe the client could provide a panel of experts at the client company that could take the CBC questionnaire that includes the full list of levels.  Or, maybe you could show them the utility scores for the other levels in the study and they could tell you their best guess about the relative position of the missing levels.  That way, the information about the missing levels could be provided by a "panel of experts" at the client firm?  You could then use that information to impute new utilities for the existing respondents?
answered Jun 20, 2019 by Bryan Orme Platinum Sawtooth Software, Inc. (174,440 points)
Thank you