I am looking for advice on the best approach to setting up a conditional pricing study using CBC.
I have eight attributes representing features that could be included in a bundled offering. Each attribute/feature has two levels, one for 'included' and another for 'not included'. There is also an attribute for bundle price, which has nine levels of +/-40% price variations. I would like to be able measure the price sensitivity for each attribute/feature at the end of the study. The individual features/attributes all have a price attached, with the overall bundle price shown as the sum of the prices of that attributes that are included. I have set this up for all combinations using a conditional relationship table. Is this the best approach to take, given the outcome I want to achieve?
Also, using the present setup I have nine combinations where none of the features are included in the bundle and the conditional price displayed is £0. Is there anyway to prohibit these combinations from showing? I am aware that this can be done using the Advanced CBC module but I don't have a license for this at present. Could you advise a possible work around solution? Or it not possible to do so?
Many thanks in advance. Any advice would be much appreciated.